Times have changed and so has Shavedape. The skimboard company is dead and buried so we have removed the “skimboard” reference and made the design simpler. Highly paid marketing consultants have slaved over the graphics and our test audiences rated the new logo as 

“Functional fashion” 
“Equally at home in Paris or Milan or your local Sunday session”
 and 
“Shit hot, mate.”

Front logo – centre of the chest, oval with “ShavedApe” inside it in Chiller Font.